David Hasselhoff not only accepts his cheesiness, he melts it on Wonder Bread and makes a meal out of it. I just found this video for "Jump in My Car". It is like a corny version of "Baby, It's Cold Outside". He has just enough fame to keep him from getting a job at McDonald's but he still needs to make a living, so why not capitalize on the goofy image that Americans have of him?
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